The Most Important Marketing Tool

Are you wondering what the most important marketing tool is? Also, why do you post on social media? If it’s to connect with your readers or potential clients, this article is for you.

Giving Credit Where Credit is Due

First of all, I want to mention marketing guru Dan Blank of We Grow Media. When I read his newsletter last week, it struck a nerve. One of Dan’s principles is the importance of connecting with the right audience, that person who needs what you are offering. I wholeheartedly agree with this idea.

How I Expand on Dan’s Idea

My experience includes the importance of purpose. Why do you want to publish your book? What is your motivation?

If you want to help your readers or your clients improve their lives, then we are on the same page.

Non-Fiction vs. Fiction

It is obvious that many non-fiction books are written to help elevate the reader. In contrast, have you ever felt better or learned something about yourself in a fiction book? I know I have. Those are the fiction books I crave; well-written, interesting locations, history is nice, and characters that learn something along the way. Some of my favorite fiction books that fit this description are:

There are many more on my Goodreads profile. Furthermore, I’m in the process of adding books I’ve read in the past to this account, making it a resource for my readers, like you.

What about my favorite non-fiction?  First, I want to note that the first three non-fiction books in my list above are loosely based on the author’s lives. I suspect that is often the case.

Here is my short list:

I imagine you are thinking, these are kind of strange, unrelated subjects. Absolutely! But that is the key to the most important marketing tool.

Here’s the Marketing Tool

After being very clear what you are selling, writing about, or the service you are offering, imagine your perfect client sitting with you. Have a conversation with them. What would you talk about? Ask them about their interests and hone in where you have common ground. Furthermore, what are they looking for that you can give them?

Finally, use this information when you post on social media.

Draw your perfect client or reader in with a photo, question, or quote. Engage with other like-minded people on social media. Don’t just ‘like’ their posts, comment from your heart. Share their posts. Use their profile link in your share to let them know you care about what they are sharing.

Be real.

An Invitation

Let’s have some conversations on social media. You can find me several ways. Click on the social media icons on the page. Or search for @dawnoutside on Twitter and Instagram. I can’t wait to read your share on the most important marketing tool.

Update on my Instagram account: A friend notified me she had received a personal message from someone who stole my profile picture and was contacting my followers. Hmmm. At first I was very angry, then fear crept in.

Finally, a little more about my photo here. It’s a photo of the first dawn at my new house. Did it help to draw you into this page? I’ve found that personal, real photos are much more effective than using professional images. Furthermore, my loving energy will always be in my photos, words, and paintings.

See you soon,

Consider Walking Barefoot Today

Would you consider walking barefoot today? You may respond, “Why?” Walking barefoot is a way to connect to the Earth and is called earthing or grounding. If you are an empath, you may have heard these terms. I was surprised to find this article with scientific evidence of the benefits of earthing.

I know it is winter in the Western Hemisphere and I give you some alternative earthing techniques below.

What is Earthing?

Earthing is contact with the earth’s surface electrons by walking barefoot outside. Alternatively, you can sit, work, or sleep indoors connected to conductive systems that transfer the energy from the ground into the body.

The article from the Journal of Environmental and Public Health goes on to say, “Emerging scientific research supports the concept that the Earth’s electrons induce multiple physiological changes of clinical significance, including

  • Reduced pain
  • Better sleep
  • A shift from parasympathetic to sympathetic tone in the autonomic nervous system (a reversal of the fight or flight stress syndrome)
  • A blood-thinning effect

There’s even a book, titled Earthing: The Most Important Health Discovery Ever!.

Why is Earthing Important to Me?

If you are an empath, earthing is your connection home. It brings you back to center. And it’s a wonderful way to practice being in the moment.

During my walk barefoot on a natural path through a native forest in Florida, I enjoyed the different sensations the multitude of sensory points in the soles of my feet sent to my brain. The tiny grains of sand almost tickled me. Then the hard clay felt rough. Finally, the coolness of the grass made me smile.

I determined my barefoot walking distance based on the availability of benches. After removing my socks and shoes, I gingerly stepped on the well-worn grass and then sank into the soft sand. My footprints obscured the many shoe prints along the way.

Tips on Walking Barefoot

Although I preferred walking around my yard barefoot as a child, now my feet aren’t used to the complexity of the ground after years of wearing shoes. Safety is always the first concern when walking barefoot. Here are some tips.

  1. Inspect the area first with shoes on
  2. Remove obvious debris that can injure your feet
  3. Consider starting with a concrete area that is in contact with soil
  4. Choose a location that is quiet
  5. Keep your eyes open, scanning the ground
  6. Perhaps walk with a partner who understands the sanctity of silence
  7. Start very small, a few minutes at first

Being Practical Too

Perhaps it isn’t possible to consider walking barefoot today where you live. What can you do to adapt in your situation? Even standing on the Earth is a type of grounding. Refer to my ground and release exercise while sitting and use it while standing.

In Conclusion

Consider walking barefoot today, enjoying the healing aspects for your physical body, energy body and delighting your Inner Child.

Wiggling my toes,

Ideas to Help You Raise Your Vibration

Looking for ideas to help you raise your vibration? Or maybe you are just looking to feel calmer in today’s world. One of the best ways I’ve found to be happier, is to avoid that which stresses you. Specifically, I stopped watching the news, reading the newspaper, and posting or reading negative thoughts on social media. Maybe these ideas are too radical for you right now.

How About Meditation?

Meditation doesn’t come easy. Rather, it is a learned skill. My first exposure to it was at age 14 when Mom and I took a Hatha Yoga class together. The meditation was at the end in the Shavasana or corpse pose . I clearly remember how easy it was to relax as the leader led us through tightening each muscle group and then letting go.

Why Do We Stop?

For most of us, all it takes is an outside change. With the yoga class, it simply dropped off the recreation center schedule. I tried to continue on my own with a paperback copy of the poses. The unfamiliarity was more than I could overcome at the time. Other more familiar forms of exercise filled the void.

The meditation portion of yoga wasn’t something I considered pursuing. It seemed too ‘out there’ for me at the time.

What Motivates Us to Restart?

My next interest in meditation came nine years later. I was pregnant with my first child and decided to try the Lamaze method of natural childbirth. Meditation was still difficult. Consequently, when the idea of imagining a candle flame was offered, I jumped on it. That flame, coupled with breathing techniques, was my lifeline through the final stages of my nearly 24 hours of labor.

Why not just take the pain medications offered? Above all, the health of my unborn baby was too important to me to even consider it. Therefore, my motivation was functioning to the best of my ability, on a team in the delivery of a healthy baby. Thankfully, the same nurse who taught the Lamaze call at Orange Memorial  was on duty. She stayed with me the entire time. Her encouragement kept me focused when it seemed too difficult.

Are You Struggling Now with Meditation?

There are so many reasons it may be difficult to meditate now.

  • Continuing pandemic stress
  • Political turmoil
  • Stress in your personal relationships
  • Feeling pressured by the New Year expectations
  • Work or business anxiety

Perhaps your meditation habit is taking a holiday. Or you’ve never meditated in your life. The reality is meditation is more important now than ever.

We are all connected through our energy. Reading the scary newspaper headlines or watching the news lowers your energy field, resulting in a feeling of constriction and fear. Meditation calms your fears, centers you, and enables you to see what is truly important to you, the individual.

How to Start or Restart Meditation

There are many free meditations on YouTube; relaxing, brainwave changing, and help falling asleep. I’ve tried many of them, but found they didn’t help me stick to a schedule of daily meditation. Then I found Ten Percent, an app founded by Joseph Goldstein and Dan Harris, the author of the book 10% Happier and the 10% Happier Podcast.

After I downloaded the free app on the last day of the 2021 21-day meditation challenge, I checked the price, $99. My first thought was, “No way!” But since it was free for 6 days (you have to cancel 24-hours before the 7th day), I decided to give it a try. By the third day, I realized it is worth every penny.

Here are some reasons this app is different:

  1. It is customized to your meditation experience
  2. The meditations are without music
  3. Sleep meditations that actually work
  4. All the teachers are leaders in the field of meditation
  5. Dan understands meditation skepticism

Closing Thoughts

May these ideas to help you raise your vibration take hold this week. Furthermore, from a meditation led by Anushka Fernandopulle on Ten Percent, “May you be peaceful and happy, may you be strong and healthy, may you be safe from harm, may you be at ease today.”

With Compassion,