Where IS that Newsletter?

Where is that newsletter? I know I signed up with my Gmail account!

Gmail – Most Popular Choice

Gmail is often on the top of the list of free email recommendations. After all the Google Suite includes the ability to store contacts, chat, video-conference and share files. But is Gmail the best choice to receive newsletters?

My answer is an emphatic NO.

How many times do you look beyond the Inbox tab on your Gmail? It is a rare occurrence for me, unless I’m hunting for a ‘lost’ email, especially a newsletter. The photo above illustrates that my test emails from my newsletter app, MailerLite, end up in Promotions. That astounds me. Albeit, it’s a different email, but it’s from a name that is my name.

Also, you can see that I haven’t opened all those other emails that DO have a promotional ‘feel’. You know, companies letting you know about their latest deals, things you simply must buy. Indeed, sometimes I could have used the information. What is the solution for always finding my newsletters?

Another Free Email?

I really try to keep up with my inbox. But I have too many different email accounts. I’ve tried to reduce them and have made some progress. At this point I have five active emails compared to eight a year ago. Nevertheless, there is one additional email I value highly. It’s my newsletter email, Yahoo!

Why do I love Yahoo? There is ONE Inbox. Yahoo doesn’t decide where my incoming emails belong. Rather, they are all right there on the left column, waiting for me.

A Specific Email for Newsletters

I can’t take credit for my decision to create an email just for newsletters. Dan Blank suggested this in one of his social media marketing classes. And as usual, he was right.

Advantages for multiple emails:

Compartmentalize my time
Avoid wasting time on trivial emails
Focus my attention
Easily unsubscribe when needed

Other Email Suggestions

Perhaps you wonder why I have kept five different emails. In agreement, I’d like to rid myself of an older one, but it’s like old phone numbers. They are tied to important areas of my life that aren’t easy to extract. Still, I work toward organizing my electronic world thus: