The Most Important Marketing Tool

Are you wondering what the most important marketing tool is? Also, why do you post on social media? If it’s to connect with your readers or potential clients, this article is for you.

Giving Credit Where Credit is Due

First of all, I want to mention marketing guru Dan Blank of We Grow Media. When I read his newsletter last week, it struck a nerve. One of Dan’s principles is the importance of connecting with the right audience, that person who needs what you are offering. I wholeheartedly agree with this idea.

How I Expand on Dan’s Idea

My experience includes the importance of purpose. Why do you want to publish your book? What is your motivation?

If you want to help your readers or your clients improve their lives, then we are on the same page.

Non-Fiction vs. Fiction

It is obvious that many non-fiction books are written to help elevate the reader. In contrast, have you ever felt better or learned something about yourself in a fiction book? I know I have. Those are the fiction books I crave; well-written, interesting locations, history is nice, and characters that learn something along the way. Some of my favorite fiction books that fit this description are:

• Stillwater by Mary Jo Hazard
• Tiger Drive by Teri Case
• Hector by Gary Finnan
• All the Light We Cannot See by Anthony Doerr
• The Pillars of the Earth by Ken Follett

There are many more on my Goodreads profile. Furthermore, I’m in the process of adding books I’ve read in the past to this account, making it a resource for my readers, like you.

What about my favorite non-fiction?  First, I want to note that the first three non-fiction books in my list above are loosely based on the author’s lives. I suspect that is often the case.

Here is my short list:

• Little Sister: A Memoir by Patricia Walsh Chadwick
• The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron
• True Balance: A Common Sense Guide for Renewing Your Spirit by Sonia Choquette
• The Western Guide to Feng Shui: Room by Room by Terah Kathryn Collins
• The Japanese Art of Reiki by Bronwen and Frans Stiene

I imagine you are thinking, these are kind of strange, unrelated subjects. Absolutely! But that is the key to the most important marketing tool.

Here’s the Marketing Tool

After being very clear what you are selling, writing about, or the service you are offering, imagine your perfect client sitting with you. Have a conversation with them. What would you talk about? Ask them about their interests and hone in where you have common ground. Furthermore, what are they looking for that you can give them?

Finally, use this information when you post on social media.

Draw your perfect client or reader in with a photo, question, or quote. Engage with other like-minded people on social media. Don’t just ‘like’ their posts, comment from your heart. Share their posts. Use their profile link in your share to let them know you care about what they are sharing.

Be real.

An Invitation

Let’s have some conversations on social media. You can find me several ways. Click on the social media icons on the page. Or search for @dawnoutside on Twitter and Instagram. I can’t wait to read your share on the most important marketing tool.

Update on my Instagram account: A friend notified me she had received a personal message from someone who stole my profile picture and was contacting my followers. Hmmm. At first I was very angry, then fear crept in.

Finally, a little more about my photo here. It’s a photo of the first dawn at my new house. Did it help to draw you into this page? I’ve found that personal, real photos are much more effective than using professional images. Furthermore, my loving energy will always be in my photos, words, and paintings.

See you soon,
Dawn